Shay Xuejing Yao, Ph.D.
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Publications

Publications

What you believe matters: Linking behavioural and cognitive factors to college students’ sleep quality and mental health

Lifetime video game exposure is associated with internalization of sexist STEM beliefs in women and men

Does sex sell? Two experiments testing exposure to sexualized female characters on purchase intention

Problematic social media use in 3D? Relationships between social virtual reality (VR) use, social support, and mental health

Supernatural Enemies Affect Outgroup Attitudes through Strength of Human Identity? A Conceptual Replication of Ellithorpe et al. (2018)

Underrepresented rather than misrepresented? A content analysis of female characters’ (non)sexualization in virtual reality (VR) games

The Partisan pandemic: Applying the reasoned action approach to understand the effects of politicizing a public health crisis

I help you, you help me: Interracial reciprocity situation comedies influences racial attitudes

Trust and coping beliefs contribute to racial disparities in Covid-19 vaccination

Tidying Up attitudes, Queer Eye style: Parasocial contact with Asian women and gay men

Cultivating adulthood prejudice toward Black Americans and low-income individuals through childhood social media use: A Retrospective approach

Protecting positive view of the self: Women gamers’ strategic self-attribution of stereotypes

Lifetime TV use influences racial prejudice through cultivating implicit norms: Differed effects across three life stages

Development and validation of the female gamer stereotypes scale (FGSS)

Gamer girl vs. girl gamer: Stereotypical gamer traits increase men’s play intention

Common Ingroup Identity Model

Self-Categorization Theory